Intentional Iteration: Embracing Variability in Design

Photo by Eduardo Pastor on Unsplash

Over the past two weeks, I have made an effort to bring more creativity into the way I approach the topic of assessment. One method I explored was a kind of improvisational “yes, and” approach to design derived from the acting practice of accepting what your scene partner has given you and then adding to it. I began with a key learning target from one of my previous designs, a course entitled, Excellence in Customer Service. In part of this course, emotional intelligence is highlighted as a key competency needed to connect with clients and deliver excellent customer service. 

Once I had the learning target, I used a rotating set of randomly generated assessment techniques and structures, thanks to my colleagues in the MAET program. For one such iteration, I would be targeting emotional intelligence and assessing through an image analysis. This posed an engaging challenge: how could I create an ethical assessment that would hold up to scrutiny using only the information provided? 

Typically, I start designing an assessment with the learning target and work backward, step by step, until I identify a clear path for how learners will be able to demonstrate their proficiency in the desired skill. Wiggins and McTighe (2005) posit that, “Backward design may be thought of […] as purposeful task analysis: Given a worthy task to be accomplished, how do we best get everyone equipped?” (p. 19). In this instance, however, I was being supplied with the “how” from the outset– what Wiggins and McTighe refer to as a content-focused design –leaving me to reconcile the alignment between my goals and the assessment method, rather than letting it emerge naturally through backward design. Below you will find a carousel of images that outline my notes during this first iteration, connecting the dots between the learners, their context, the assessment method, and data collection. 

  • A visual titled "Sandbox Assessment #1" outlines an assessment activity for a leadership development workshop focused on emotional intelligence.

Learning Objective: Learners will identify types of body language (e.g., open/closed postures, eye contact, gestures) and interpret the messages they convey to others.

Context: The learners are managers participating in a leadership development workshop. One of the three sessions focuses specifically on emotional intelligence.

Assessment: Learners view four images displayed around the room, choose two, and describe the body language shown and the possible messages being conveyed.
  • A continuation of “Sandbox Assessment #1,” this slide highlights how the assessment design supports three key principles: Autonomy, Achievement, and Authenticity. Each principle is presented in a column with supporting details:

Autonomy (left column): "Students choose their assessment mode" with options including:

Written paragraphs for each image

Recorded audio description for each image

Annotated images

Other agreed-upon mode

Achievement (center column): "Scaffolded Prompts", including:

What kinds of body language are visible?

What emotion or intention might this person be expressing?

How might this differ based on cultural interpretation?

Authenticity (right column): "Providing diverse images in scenarios that make sense for the company", with examples:

Hospitality worker greeting a guest

Manager providing pointed feedback

Frustrated guest complaint
  • A rubric titled "Sandbox Assessment #1 – Data Collection and Assessment" explains how learners will be assessed on interpreting body language in images. The goal is to ensure managers recognize non-verbal communication, account for cultural differences, and keep an open mind.

The rubric uses a 3-point scale across four criteria. The levels are:

3 – Going Beyond 💡 “You’re showing strong understanding and thoughtful insight.”

2 – Meeting Expectations ✅ “You’re on the right track and showing clear understanding.”

1 – Let’s Keep Growing 🌱 “Comments from your teacher:”

Criteria and descriptors:

Identifying Body Language

Level 3: Identified 3 or more clear non-verbal cues (e.g., facial expression, posture, gestures).

Level 2: Identified at least 2 accurate non-verbal cues.

Describing Possible Messages

Level 3: Explained the message conveyed through body language and addressed cultural context.

Level 2: Described a possible message with some cultural awareness.

EQ Vocabulary Use

Level 3: Used 3 or more emotional intelligence terms correctly (e.g., tone, signals, self-awareness).

Level 2: Used at least 1–2 terms correctly.

Depth of Thinking

Level 3: Made connections to real-world situations or explained the impact of body language on communication.

Level 2: Showed basic understanding of body language's effect on communication.

The rubric invites teachers to provide personalized feedback for Level 1 performance.

These creative constraints proved to be a surprisingly exciting way to generate ideas, despite the departure from my usual practice. They helped me avoid the judgment or perfectionism that often creeps into the design process– for better or for worse. Being randomly assigned an assessment method raised the question: could it still offer a feasible path to the learning objective? In order to give it a chance, I relied on my existing framework to pressure-test this assessment. If you are familiar with my work on learning and assessment, you will likely recognize these three pillars as the foundation for my designs:

  • Is there authentic context?
  • Is there autonomy for the learner?
  • Is there achievement?

My framework guided this thought experiment and helped me evaluate the merits and shortcomings of each assessment method I sampled and pushed me to meet these standards despite the method provided to me.

Upon reflection, I have found that I can sometimes cut ideas off too quickly if I feel they will not serve the learner. For example, if an assessment method lacked validity and did not measure the intended learning objectives, I would not explore it further. Likewise, concerns surrounding fairness or objectivity could end an idea before it fully takes shape. The “yes, and” process provided a space to explore new ideas without fear of wasting time or falling short of an objective to see how they might measure up in the broader creative design. I have learned that variability is a welcome part of the drafting process.

Exploring the affordances of different assessment styles while checking it against my core principles fosters a more dynamic and intentional design. As I continue to iterate and experiment, I am reminded that creativity and structure do not have to be at odds. When guided by evidence-based principles, they can inform and strengthen one another.

Reference: 

Wiggins, G., & McTighe, J. (2005). Understanding by design, (2nd Ed.). Association for Supervision and Curriculum Development.


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